Amadori renews recipe and identity for Le Birbe brand
In a market that is increasingly appreciating tasty, quick and easy-to-prepare meat products, Amadori aims to further consolidate its leadership in the breaded snack category. One year after the debut of Birbe Pops, the new version of one of the most famous products, loved by millions of Italians, is on the market: Le Birbe.
Tasty and appetizing, these are the 100% Italian breaded chicken and turkey products, guaranteed by the quality that Amadori puts in all its products. Ready in a few minutes, in the oven or in a pan for a tasty, complete and quick lunch or dinner.
The new Birbe Amadori presents a new recipe with a unique and distinctive flavor, thanks to the new flavoring that gives a round and succulent taste, and to the new crunchy breading , with an even more lively color.
To tell this renewed flavor experience, Amadori has also decided to create a new product identity, to make this iconic product even more distinctive on the shelf.
The new label features a vertical layout, unique on the market: the name of Le Birbe is flanked by the image of the product, with an appetizing visual that enhances the explosion of taste, and the description of its main pluses.
But the news in the Le Birbe world does not end there: from July the new identity is standardized to all the references in the range (Birbe Pops , Birbe with speck and emmental , Birbe with spinach) which appear on the shelf with the renewed label, reinforcing the unique identity of this extraordinarily successful line.
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