Asia

Asian online grocery market to grow fast until 2023

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The annual growth rate is expected to be at 24.4% and two major players will expand their position in the market.

Posted on Dec 18 ,06:33

Asian online grocery market to grow fast until 2023

As online shopping continues to be the fastest-growing channel in Asia's grocery market, two biggest players, JD.com and Alibaba, are driving the most growth in online grocery shopping, with their combined grocery sales growth in value terms outstripping that of the overall market, reveals the latest analysis from IGD Asia.

With a current value of $99bn, IGD expects Asia's online grocery market to grow to $295bn by 2023, at a compound annual growth rate (CAGR) of 24.4%. IGD's forecasts show that JD.com's grocery sales will grow 28.8% by 2023 to reach $9.8bn and Alibaba's grocery sales will grow to $9.5bn, with a CAGR of 25.6%.

Alongside pure ecommerce retailers, Asia's online grocery market consists of bricks and mortar retailers that are developing their online capability, as well as forming alliances and partnerships to accelerate growth.

Nick Miles, Head of Asia Pacific Research at IGD, says: "The growth of online grocery in Asia will continue to be led by online marketplaces, especially JD.com and Alibaba, with food and grocery products helping to drive up the number of times shoppers use these retailers' platforms. Other pureplay retailers including Rakuten, Amazon and Coupang are also strengthening their online grocery operations and will increasingly play a more prominent role in the channel."

The top 10 online grocery retailers in Asia are:

            

Rank

Retailer

2018 sales

US$m

2023 sales US$m

CAGR

1

JD.com

2,747

9,754

28.8%

2

Alibaba Group

3,041

9,517

25.6%

3

Rakuten

2,646

5,359

15.2%

4

Shinsegae

1,143

2,688

18.6%

5

Auchan Group

1,017

2,362

18.4%

6

AEON

1,284

1,970

8.9%

7

Seven & i

1,000

1,800

12.5%

8

Lotte Shopping

570

1,451

20.5%

9

Amazon

276

1,117

32.3%

10

Yonghui

199

1,037

39.2%

"Bricks and mortar retailers are scaling up their online operations and building partnerships with online players, delivery partners, technology companies and payment solution providers. These partnerships are vital for retailers to compete successfully with online marketplaces and online specialists.
There are several ways suppliers can capitalize on growth in online retailing, including developing long-term partnerships with retailers in areas such as marketing campaigns and tailored promotions. Collaborating across the full chain is also important and suppliers should integrate their systems with retailers' systems, to access real-time data on stock levels and ensure product availability for shoppers. Finally, suppliers can engage in the mobile space by making sure they stay up-to-date with new apps and social media platforms and other programs that are enhancing experiences for shoppers," added Mr Miles.

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