Auchan becomes the main partner of the largest barbecue festival in Europe
June 20–22, National Arena, Bucharest – 250,000 sqm, €1 million worth of premium meat, tens of thousands of participants.
Auchan Romania and GRILLFEST BBQ are excited to announce a major partnership: one of the most innovative retailers in Romania, and a strong supporter of local producers, is now backing the biggest European festival dedicated to grilling and lifestyle. Together, they’re bringing the public an unforgettable culinary experience across 250,000 square meters — the equivalent of 35 football fields!
GRILLFEST BBQ powered by Auchan returns June 20–22 at the National Arena for its third edition, featuring an impressive line-up of live cooking, music, activations, and slow, flavorful fire-cooked recipes from around the world. The value of the premium meats and ingredients on offer exceeds €1,000,000.
A celebration of community, flavor, and barbecue tradition
From Texan brisket and Brazilian picanha to Japanese wagyu, Spanish chorizo, Korean bulgogi, and Romanian mititei — GRILLFEST BBQ is a global culinary journey. The festival showcases the world’s most iconic barbecue styles through live masterclasses led by both international and local chefs, as well as "battle-style" cooking sessions featuring bold matchups — bison vs. crocodile, ostrich vs. shark.
Music, vibes, and activations for all tastes
Beyond the food zone, the festival also features:
Auchan will be at the heart of the festival with delicious activations, exclusive products, and surprises for the whole family.
GRILLFEST BBQ is about you — about family, friends, and the joy of gathering around the grill. It’s about culture, flavor, and a community united by the love of a good flame.
Early bird tickets available at www.grill-fest.ro and via the iabilet.ro ticketing network.
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