Australia expects shock waves in top beef destination
The main destination for Australian beef, Japan, is confronted with another set of restrictions in several provinces and that could have a serious impact for exporters, warns MLA’s Regional Manager – Japan and Korea, Scott Walker. Last year, Japan imported 269,000 tonnes of Aussie beef, 6% down from 2019 levels. However, a new set o restrictions applied in Tokyo and the surrounding regions may have a certain impact on demand from foodservice sector.
"The current state of emergency started in January and was supposed to be finished in February. As a result, harsher restrictions have come into play, with restaurants closing at 8 pm, negatively impacting the demand for beef across the foodservice sector. While the trend appears to be improving, there is still pressure on medical facilities in a number of areas, so it’s unclear when the SoE will be lifted. We are certainly seeing more of a need to provide easy-to-cook at home recipes. It's a challenge for a lot of consumers in densely populated areas in particular, as not everyone has extensive cooking facilities. Therefore, we need to ensure our recipes are simple, easy and delicious. Pre-prepared meals are also becoming more popular while quick service restaurants are booming," adviced Mr Walker.
According to his report, in this situation, partnering with e-commerce stores to promote Australian beef seems to have better results than organizing large gatherings in typical bricks and mortar retail stores. For the ast couple of months, MLA had a promotional campaign focused on how to cook beef at home. Over this period, there was a 6% increase in sales that helped to clear out beef inventory in Japan.
This measure, in his opinion, does not at all reflect the important advances that the Spanish liv...
Soren Skou was elected chairman, and Daniel O. Pedersen and Ulrik Bremholm were elected to the tw...
Lambs tailed in the South Island decreased by an estimated 645,000 head (-6.4%) compared to 2023,...
