Bettcher opens its own sales structure in Spain
Since September 1, Bettcher has implemented a direct sales structure and services for its customer base in Spain.“The market in Spain has been important for Bettcher for decades. We believe that the implementation of direct distribution and sale of equipment and parts, as well as a direct factory service, will allow us to optimize our customer base to the maximum," says Russ Stroner, Vice President of Global Sales of Bettcher, quoted by Carnica.
Customers can also enjoy quick and easy access to Bettcher equipment and parts found in the company's European facilities in Dierikon, Switzerland.
The American producer of equipment for food processing and foodservice is approaching the Spanish market from a different angle than its former distributors. According to Mr. Stroner, the Spanish customers will benefit from a "punctual, effective and efficient presence of our company's highly trained and experienced staff, in addition to receiving a leading service and experience in this industrial sector".
The company has manifested its interest in the Spanish market due to the significant growth that the protein industry is experiencing in this country.
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