China

Beyond Meat launches plant-based minced pork in China

Products

Beyond Meat launched plant-based minced pork in China, as the fake meat maker seeks to tap into the growing demand for its products in the lucrative Asian market, according to Reuters.

Posted on Nov 18 ,09:54

Beyond Meat launches plant-based minced pork in China

The company said its latest product, Beyond Pork, will initially be available at five popular restaurants in Shanghai.

The new product is intended to mimic the taste of the popular filling used in many Asian dishes, such as dumplings and spring rolls. Beyond says customers will be served its rendition as a ramen topping, and in dishes such as spaghetti and meatballs, spicy bolognese, and biscuits and gravy.

"We're excited to launch Beyond Pork in China, marking a milestone for Beyond Meat", Candy Chan, the company's general manager for China, said in a statement. "We are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market".

She noted that the product's "exclusive debut in China furthers Beyond Meat's commitment to this important market".

Earlier this year, the firm announced a partnership with Chinese tech giant Alibaba to bring Beyond Burgers to supermarket shelves in mainland China for the first time.

It had also rolled out products in some of the country's most popular fast food chains, including KFC, Pizza Hut and Taco Bell. That came just weeks after the company unveiled a big tie-up with Starbucks, to get its meatless pastas, lasagnes and wraps on Chinese menus.

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