Middle East

Brazil promoted duck meat shawarma at Gulfood


ABPA started a promotional campaign for duck meat in 2021 and targets the MENA region through new innovative products.

Posted on Feb 16 ,15:04

Brazil promoted duck meat shawarma at Gulfood

Since August last year, Brazil has launched a promotional campaign for duck meat produced in the South American country. Under the brand "Brazilian duck" the product was promoted in several markets around the globe and this week has arrived under an innovative form at Gulfood. For the first time, Brazilian poultry producers have served duck meat shawarma to the visitors who arrived at the trade fair. "We have been offering the tasting of shawarma with chicken for several years, and our partner company, Villa Germania, had the idea of participating with the duck as well. It has been a success; everyone wants to taste it," ABPA's Marketing and Commercial Promotion manager, Isis Sardella declared for the MENAFN agency. According to the manager, the average is 1,500 snacks served per day. Around 400 of them are made from duck meat sent by Villa Germania, the first company to join the Brazilian Duck initiative.
Currently, the main destinations for duck meat produced in Brazil are Saudi Arabia, the United Arab Emirates, Peru, Qatar, Kuwait, Japan and Hong Kong but Villa Germania, a Brazilian enterprise, looks to enhance its presence in the Middle East and North Africa. Founded in 1996, Villa Germania is the largest duck meat production and export unit in Latin America. We want to expand. Today, we export the whole duck, and it is still very elementary and basic. We want to start with shawarma and the cuts. We want to increase sales in the Middle East region by 40%,” explained Marcondes Moser, vice president of Operations at the brand, quoted by MENAFN.
The company operates already in Qatar, Oman, Saudi Arabia and the UAE.

(Photo source: ABPA/Twitter)

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