Brazil will exhibit chicken and duck meat at Gulfood 2023
In an area of over 450 square meters, ABPA will take 22 multiprotein Brazilian agroindustries to the event, including chicken meat, duck meat, eggs, genetic material and pork (for non-Islamic buyers). Among the confirmed brands are Aurora Alimentos, Avenorte, Avivar, Bello Alimentos, BRF, C.Vale, Coasul, Copacol, Dália Alimentos, Granja Faria, GtFoods, Jaguafrangos, Lar Agroindustrial, Naturovos, Netto Alimentos, Pamplona Alimentos, Pif Paf, Somave, SSA, Villa Germania, Vossko and Zanchetta Alimentos. Seara Alimentos and Vibra Agroindustrial will also be at the event, with their own stands.
The Brazilian strategy will focus on holding business meetings between companies and importers and meetings with local stakeholders.
The promotion of the image of the attributes of animal protein in Brazil will also be highlighted. In addition to electronic and physical materials distributed to the public at the event (including a new bag with the international brand of Brazilian duck meat, Brazilian Duck), the ABPA team is going to carry out a tasting aimed at the public present at the fair, with omelettes and the shawarma (a traditional dish of the Arab culture) of chicken and duck meat.
"The projections point to the growth of the poultry business in Brazil with the halal market. In addition to the likely increase in sales to traditional destinations, the sector's shipments this year should be influenced by other markets that should increase their purchases, such as Qatar, Kuwait and Egypt. In this context, the action that we will carry out at Gulfood will be strategic to boost business in our already traditional commercial relationship with Muslim consumers," analyzes the president of ABPA, Ricardo Santin.
The trade relations between Brazilian poultry farming and the halal market is one of the most traditional in Foreign Trade in Brazil. In the 1970s, the first Brazilian shipments of poultry products were destined for Kuwait and Saudi Arabia. In this way, for almost two decades the Brazilian poultry sector has been present at the Dubai fair. Since 2007 with its own stand, ABPA is in its 17th consecutive participation.
World leader for more than a decade in the supply of halal chicken meat, in 2022 Brazil exported a total of 1.983 million tons to this market, a volume 3.6%% higher than in 2021, with 1.915 million tons. In revenue, the numbers are even more expressive, with US$ 3.869 billion, a result of 29.1% in relation to the balance of the previous year, with US$ 2.997 billion.
Among the main destinations in the region, the United Arab Emirates are the main importers, with 444.9 thousand tons imported in 2022, a number 14.2% higher than that registered in 2021, with 389.5 thousand tons.
In total for 2022 (including halal and non-halal products), Brazil exported 4.8 million tons, generating revenues of US$ 9.7 billion for the country.
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