Brazilian Beef arrives at Gulfood 2026 with 31 associated companies
With an area of approximately 450 square meters, the Brazilian Beef booth (S1-E66) will present industry data and the main attributes that differentiate Brazilian beef in the international market, such as quality, sustainability, traceability, and compliance with sanitary and religious requirements, including halal meat production. Brazilian participation will include 31 associated companies, a growth of over 20% compared to the previous edition, reflecting the sector's increasing interest in expanding its presence in the Middle East and in strategic markets connected to the fair.
Participating in this edition are the companies Agra, Astra, Barra Mansa, Beauvallet, Best Beef, Better Beef, Boi Brasil, Cooperfrigu, Fambras, Frialto, Frigoestrela, Frigol, Frigon, Frigosul, Frisa, Golden Imex, Iguatemi Beef, JBS, LKJ, MBRF, Masterboi, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods, Ramax, Rio Maria, RXM, Supremo and Zanchetta, reinforcing the diversity and representativeness of the Brazilian beef exporting industry.
The venue will also feature traditional Brazilian barbecue, prepared in partnership with Barbacoa, providing visitors with a gastronomic experience featuring Brazilian beef.
In the previous edition of Gulfood, Brazilian Beef 's participation generated US$54 million in closed deals and expectations of US$574 million in negotiations over the following 12 months, consolidating the fair as an important platform for strengthening trade relations and opening new opportunities for Brazilian beef.
According to the president of Abiec, Roberto Perosa, Gulfood is fundamental to consolidating the presence of Brazilian beef in the Middle East and expanding its reach to markets in Asia, Southeast Asia, and Europe. “We have participated in this fair for two decades, which has a history spanning over 30 years. Our presence reaffirms Brazil's commitment to offering a high-quality, sustainable product aligned with the most rigorous international standards, including halal requirements”, he stated.
Perosa also highlighted the importance of the partnership with ApexBrasil throughout this period. "This collaboration has been essential to strengthening the image of Brazilian beef protein abroad and deepening the dialogue on global trends and commercial opportunities". Currently, the halal market accounts for approximately 20% of Brazilian beef exports.
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