British consumer is ditching pork


The latest report from Kantar shows a decline of almost 4% in volume, and over 3% in spend during the summer.

Posted on Sep 27 ,05:58

British consumer is ditching pork

Consumption of pork has declined in the UK during the summer months, according to a report from Kantar, quoted by Agricultural and Horticultural Development Board (AHDB). With over 70% of UK produced pig meat consumed in the UK, changes in the home retail market are key for the domestic pig sector. Overall GB retail sales of pig meat declined in the latest retail update, in contrast to beef and lamb.
Volumes of fresh and frozen primary pork recorded a marginal rise. However, fresh and frozen primary pork makes up around only a fifth of total pig meat volume sales. Within the primary pork category shoppers turned away from the more expensive cuts of marinades and pork ribs, towards cheaper roasting joints, and mince. Bacon, a large key category, has continued to suffer in the latest update, recording a 6.8% decline in volume. Bacon as a category is larger in volume than the fresh and frozen primary pork category.

"Categories that which usually do well in summer have struggled this year, especially compared to last year’s heatwave. Cooked sliced meats (including ham), and sausages have both recorded sales declines in the latest period. At the same time, beef sales have been relatively static, while lamb, being on promotion, recorded some strong growth", commented Rebecca Oborne, AHDB analyst. Fresh and frozen poultry has recorded declines of 2% in both volume and spend.

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