Brits are asked to cut meat consumption by 30%
British consumers are asked to reduce their meat intake by 30% until 2030. So far, consumers have reduced meat consumption by 17% over the last 10 years, according to a study published by the journal Lancet Planetary Health. Between 2008-9 and 2018-19, participants’ average meat consumption decreased from about 103g per person a day to 86g, a reduction of about 17g or 17%. This is equivalent to eating roughly two and a half fewer pork sausages each week. There was an absolute reduction of 13.7g of red meat and 7g of processed meat, and a 3.2g increase in white meat consumption. Another surprise was that people born in the 1980s and 1990s were the highest meat consumers, and those born after 1999 were the only subgroup to have increased their consumption over time, said the team involved in the study.
However, to meet the targets for healthy diets and sustainable food production set out in the national food strategy earlier this year, people are asked to reduce their meat intake by another 30% over the next 10 years.
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