Business projections and new importers consolidate sectoral success at SIAL CHINA

The action led by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), at SIAL China, an event with a commercial focus promoted, ended successfully between May 28th and 30th, in Shanghai.

Posted on Jun 05 ,00:10

Business projections and new importers consolidate sectoral success at SIAL CHINA

Taking associated agro-industries to the exclusive poultry and pig farming space in Brazil at SIAL China, ABPA organized business meetings with importers and potential customers from the chicken meat and pork export industry in Brazil.

On the same agenda, the markets director, Luís Rua, and the trade promotion analyst, Julia Arantes, representatives of ABPA at the event, participated in several meetings with stakeholders, including members of the government and organizations that import the Brazilian product.

Reinforcing the image action of Brazil's animal protein, thousands of promotional materials from Brazilian poultry and pig farming were distributed to the importing public present at SIAL China, strengthening product attributes and sectoral brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck, as well as contacts for exporting companies.

"The success of the action in Shanghai will translate into millions of dollars in business, with our main protein import market, over the next few months. It was a fundamental opportunity not only to expand exports, but also to reinforce our position as a partner in helping Chinese food security", highlights Rua.

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