COLUMBUS® Craft Meats launches new entertaining tray featuring ready-to-serve charcuterie and cheese pairings
With at-home entertaining on the rise, consumers are looking for solutions that make gathering feel special without added stress. In response to this demand, the COLUMBUS® Craft Meats brand has unveiled a ready-to-serve charcuterie and cheese tray designed for modern hosts who value both flavor and efficiency. From Galentine’s Day celebrations to game nights, today’s gatherings are more frequent, more casual and centered around connection.
With 61% of Gen Z and Millennials using micro-moments to gather more frequently and 86% of these consumers saying convenience is extremely important to them when choosing what to eat, a hosting option that requires zero prep, leaves no mess and wins on convenience as much as flavor is the perfect answer.
“Consumers are gravitating toward convenience and looking for easy ways to serve delicious charcuterie,” said Katie Yan, brand manager for COLUMBUS® Craft Meats. “One-third of consumers incorporate charcuterie boards when entertaining or hosting, and 35% of shoppers say they would purchase a pre-made charcuterie board. Products like this make charcuterie even more accessible to everyone.”
With Italian heritage and San Francisco roots, COLUMBUS® Craft Meats has existing success in the charcuterie category, leading the growing premade charcuterie tray segment with its COLUMBUS® Tasting Board item. This new COLUMBUS® Entertaining Tray offering, featuring COLUMBUS® Italian Dry Salame and COLUMBUS® Peppered Salame removes the need to identify pairings and make separate purchases by providing white cheddar and gouda as complements for easy charcuterie combinations. COLUMBUS® Italian Dry Salame and COLUMBUS® Peppered Salame, two top-selling products, are crafted with select cuts of pork, cracked black pepper, a signature blend of spices and burgundy wine—giving it a unique richness and aroma, as well as a nice bite from the slow curing. The tray also is gluten-free.
The COLUMBUS® Entertaining Tray is available at select retailers nationwide, including Hy-Vee, Target and Wakefern.
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