Certified Angus Beef reached record sales
The company announced that this growth also represented more than 30% of total brand growth for the year and was supported by a mix of business in new markets (including China, the Dominican Republic, and Peru), as well as strong gains in the established markets of Japan, South Korea, Hong Kong, Mexico and Canada.
Furthermore, retail sales grew nearly 5% "supported by lower prices, which generated a greater flow of business and feature activity, particularly of end meats like roasts," the company said in a statement.
Retail sales represented over 40% of the total brand sales and the largest division set an all-time record of 456 million pounds (513.9 million euros).
"The brand’s top 50 licensed retail partners saw an average of 6.6% growth and two-thirds of them increased same-store sales," the company said.
The Foodservice Division netted sales of 385 million pounds – an 8.5% increase. Licensed broad-line distributors and specialty meat companies increased sales by more than 9% and sales to licensed restaurants increased more than 12%, demonstrating the value of the brand to chefs who prize its consistent quality and patrons who crave its flavor.
Sales of branded value-added products, meeting growing consumer demand for high-quality convenience meals in both retail and foodservice, rose more than 5% to 27.0 million pounds. Key items included marinated thin meats, fully cooked burgers and fresh corned beef.
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