Communication and sustainability in the pig sector, present in the UCM summer courses
During the course, organised by INTERPORC, the different speakers demonstrated with figures and results "that there is a false account of the pork industry based on fake news and images from a past that no longer exists".
In contrast, scientific data show a sector that "is an international example in the implementation of clean technologies, biosecurity, animal welfare and food safety". The result "is a sector that is economically, socially and environmentally sustainable".
Economically, "its positive trade balance is 8.4 billion". Socially, "it generates 415,000 direct, indirect and induced jobs; with a large share of female employment and the constant creation of opportunities for young people; in addition to being fundamental for employment in small municipalities in Spain". And in environmental terms, its results speak for themselves. Between 1990 and 2022, it has reduced, per head of livestock, its GHG emissions by 43.6% and ammonia emissions by 49%. Today, pork only accounts for 2.58% of the total GHG emissions in Spain.
Based on this reality, various presentations addressed how to properly transfer this information to consumers, public administrations and society in general.
The course was inaugurated by Dr. Montaña Cámara, professor of the Department of Nutrition and Food Science of the Faculty of Pharmacy of the UCM; and Miguel Ángel Higuera, director of ANPROGAPOR, who made a presentation of the Spanish pork sector.
Next, Sandra Sotillo, CEO of TrustMaker, presented 'ESG Communication as a Lever for Trust'; Rosa Mª Cámara, Assistant Professor in the Department of Nutrition and Food Science at the UCM Faculty of Pharmacy, spoke about 'Identifying Sustainability Elements in Food'; Cristina Marí, from the INTERPORC Sustainability Department, explained 'Triple Sustainability in the Pork Sector'; and Lucho Galán, Director of Making Known – Strategic Communication, spoke about 'False Myths vs. Reality in the Pork Sector'.
The latter also participated alongside Antonio González de Bulnes, researcher, university professor and head of Biotechnology at Grupo Jorge, in a Round Table moderated by Montaña Cámara.
Finally, the course was closed by Cristina Marí, who thanked all the students for attending and invited them "to adequately communicate the truth about a sector, the white-coated pig sector, and about some people, its professionals, who have established sustainability in their DNA and who, with total honesty and pride in a job well done, contribute every day with their effort to leave future generations a better and more sustainable planet". The closing ceremony ended with a tasting and cutting of white ham by master carver Mayla Gutiérrez.
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