Crazy for Argentine steak in China
More than fifteen Chinese influencers, known as KOL's (Key Opinion Leaders), visited the Argentine Beef restaurant at the China International Import Expo (CIIE) and carried out collaborative actions, such as live cooking, reviews of traditional dishes and tasting of the best Argentine meat to share with your millions of followers.
The participation of the KOLs was a great attraction within the framework of a trade fair. The Argentine Beef Pavilion received influencers such as "Replenish Rice", a renowned food blogger with more than 2.33 million followers, who broadcast live through the Doujin application, which in the West we know as Tik Tok. It is the largest platform for short videos and live broadcasts in China, a great space to generate dissemination and brand positioning. Also "3330 billion", an influencer with high-quality lifestyle recommendations , shared her time at the fair through her account on Doujin, a space in which she has a reach of more than 4.06 million users.
Other KOLs also broadcast their participation through RED, the fastest growing social platform in China, which attracts consumers to learn more about brands and products through reviews and recommendations. Among them, "曼达Amanda", a fashion and trends blogger, with a reach of more than 100 thousand users, and Xiao Cheng, an expert in recommending attractive places for visits and activities.
Through influencers, Argentine beef reached more than 12.2 million users between RED and Doujin, who experienced and could see from the Argentine Beef Pavilion how the best meat can be cooked in the Argentine style but also how it can be adapted to traditional Chinese cuisine.
Beyond the influencers, numerous meetings were held with relevant media outlets in China. Journalists from Shanghai Television, Youku, the leading online video platform in China (which includes content such as live streaming & copyright) and The Paper, an influential online news medium, toured the stand.
These media, joining others such as Tencent, iQIYI and GOGO Media, among others, toured the Argentine Beef Pavilion, interviewed representatives of the Institute and the meat processing industry and shared with their users and readers the experience of Argentine beef in China.
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