Greece

Creta Farm launches a new product of pork that is fed only on olive oil

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Eleni Domazaki, Communications Strategist: "We invest more than 7 million euros in innovation each year"

Posted on Mar 19 ,19:57

Creta Farm launches a new product of pork that is fed only on olive oil

When it comes to thinking big, Greeks are no longer in the crisis, as the new product from Creta Farms, a pig fed only with olive and olive oil shows. Creta Farm it is the first company in the sector funded by European Bank of Investments and the results are paying, considers Eleni Domazaki, the Communications Strategist at Creta Farms.
"We invented the first pork meat that was fed with olive oil and extract of olive oil. It is super-meat. This creates meat with increased Omega 3 fats and decreased Omega 6. It's the only pig in the world that can claim officially the status of pork meat with increased Omega 3", explained Eleni Domazaki.


Above this, Creta Farm its now approaching a new food market segment by launching pies, croissants and other pastry products as well as in the dairy line with products that are low on fats but they are tastier and healthier at the same time.
From her point of view, miss Domazaki thinks that the domestic meat market is going to grow in the next few years as the vegan trend is not that powerful in Greece. This fact is sustained by the meat imports that represent a big part of the domestic meat consumption. Nevertheless, there is a niche into selling a healthy pork product, like the pork fed with olive oil, and that niche could develop into a bigger market segment in the future, as Eleni Domazaki believes.

 

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