DANONE analysis: 56% of Romanians consume meat almost daily
Meat remains an indispensable product on the table, 56% of Romanians consuming meat almost daily, and 31% 1-2 times a week.
There is also growing interest in vegan products. 34% of Romanians regularly consume vegetarian products, 8% of them even almost every day, while almost a third consume occasionally.
The analysis of consumers' food preferences regarding the category of vegetarian products was carried out by Danone in three countries: Romania, Bulgaria, Hungary.
Vegan products are a growing category among the preferences of Romanian consumers, and the reasons why such products are introduced more and more often in the daily diet are no longer limited to fasting periods or certain food intolerance.
According to the Danone Romania analysis, 51% of Romanians consider that vegan products are beneficial for health, while 16% buy such products for their taste, and 13% because they have a low negative impact on the environment. One third of the population consumes vegan products regularly and another third occasionally. Regular consumption of vegan products is higher among the 25-34 age group.
Currently, 6 out of 10 Romanian consumers consider the negative impact on the environment when purchasing a product. Compared to the other countries participating in the Danone study, the attention paid to the impact on the environment in the acquisition process by Romanians is much higher, as they are much more receptive to consumption trends.
In Romania, according to the Danone study, the term flexitarian is known by 35% of Romanians, 15% more than the total sample of all 3 countries in which the study was conducted. In addition, 7% of Romanians are flexitarians, 4% more than the total sample from the other three countries under analysis, 3% are vegetarians and only 1% are vegans. At the same time, 89% of Romanians do not follow any diet, 92% of them being men.
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