Dalehead Foods launches turkey in recyclable packaging
The new packs are inspired by the card packs used in the sandwich market, the packaging stands out on shelf with full printing on all sides – vital in a category that typically allows for little differentiation on shelf, according to a company's statement.
The new packaging is made from sustainable raw materials, it also has a 'widely recycled' logo on it, and it is used on three of Waitrose’s brand new products: Rosemary, Lemon & Garlic Free Range Turkey Breast, Honey & Mustard Free-Range Turkey Breast and Butter Roasted Free Range Turkey Breast.
"At a time when shoppers are more conscious than ever before about the ecological footprint of their purchases and supermarkets are looking to improve the environmental impact of their packaging, the launch is very timely," said Matt Richards, Group Innovation Manager, Tulip Ltd. "It was a challenge to take the board packaging used for sandwiches and make it fit for purpose for longer shelf life goods, but by working collaboratively with packaging supplier, Rapid Action Packaging (RAP) and equipment supplier Proseal, as well as Waitrose, we’ve managed to create a top quality solution."
The new format took three years to develop as part of Tulip’s packaging strategy, which works towards developing solutions to deliver consumer convenience, freshness and on-shelf product differentiation, as well as tackling food waste and incorporating recyclable materials.
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