USA

Dalehead Foods launches turkey in recyclable packaging

Hygiene & Biosecurity

Tulip's division Dalehead Foods has launched a new paperboard packaging to the fresh protein market. The new packs are now available on three new ready to eat turkey meats. The new eco-friendly format is the first of its kind in the fresh protein market.

Posted on Mar 08 ,11:50

Dalehead Foods launches turkey in recyclable packaging

 

The new packs are inspired by the card packs used in the sandwich market, the packaging stands out on shelf with full printing on all sides – vital in a category that typically allows for little differentiation on shelf, according to a company's statement.

The new packaging is made from sustainable raw materials, it also has a 'widely recycled' logo on it, and it is used on three of Waitrose’s brand new products: Rosemary, Lemon & Garlic Free Range Turkey Breast, Honey & Mustard Free-Range Turkey Breast and Butter Roasted Free Range Turkey Breast.

"At a time when shoppers are more conscious than ever before about the ecological footprint of their purchases and supermarkets are looking to improve the environmental impact of their packaging, the launch is very timely," said Matt Richards, Group Innovation Manager, Tulip Ltd. "It was a challenge to take the board packaging used for sandwiches and make it fit for purpose for longer shelf life goods, but by working collaboratively with packaging supplier, Rapid Action Packaging (RAP) and equipment supplier Proseal, as well as Waitrose, we’ve managed to create a top quality solution."

The new format took three years to develop as part of Tulip’s packaging strategy, which works towards developing solutions to deliver consumer convenience, freshness and on-shelf product differentiation, as well as tackling food waste and incorporating recyclable materials.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

SPAIN

INTERPORC regrets the decision of the CHS to block the development of farms in Murcia

This measure, in his opinion, does not at all reflect the important advances that the Spanish liv...


Read more Read more
DENMARK

New Danish Crown board in place

Soren Skou was elected chairman, and Daniel O. Pedersen and Ulrik Bremholm were elected to the tw...


Read more Read more
NEW ZEALAND

B+LNZ South Island lamb crop update

Lambs tailed in the South Island decreased by an estimated 645,000 head (-6.4%) compared to 2023,...


Read more Read more
Websolutions by Angular Software and SpiderClass