DENMARK

Danish Crown and Q8 launch sausages with two hearts

Starting December, there is something new on the menu at Q8, because Danish Crown will be the supplier of sausages with two hearts under the state animal welfare scheme to Q8's gas stations in Denmark.

Posted on Dec 09 ,00:10

Danish Crown and Q8 launch sausages with two hearts

Whether it is a classic hot dog or a French one of the kind you order from Q8, after 1 December you can choose between several sausages with two hearts under the state animal welfare label. As the first major player, Q8 is now switching to Danish-produced sausages with two hearts of Danish pork under the state animal welfare scheme.

"Animal welfare is an important part of our strategy. The French hot dog is our biggest selling item, and therefore it is also here that we would like to change something. Animal welfare is a point where we can do something. We want to help the market on its way, and we believe that we will eat less but more responsibly produced meat in the future. That is why we are very happy with the new concept with Danish Crown", says category manager in Q8, Martin Stillhoff.

It is not just the traditional sausages that the new range covers. There will also be a chicken sausage with two hearts under the animal welfare scheme, just as there will be a chilli frankfurter with 15 per cent vegetables in it. It has been important to Q8 that the chain's range of sausages be developed.

"For us, this agreement is a really big step. Q8 is a large customer with whom we have now made an agreement that will initially run for three years. It's a great concept, which we also hope will both inspire others and make our cooperative owners and producers of specialty pigs proud", says Anders Kvist Christensen, who is national account manager at Danish Crown and, among other things, handles sales to gas stations and convenience chains.

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