Danish Crown strikes landmark deal with Alibaba
As part of the deal, Danish Crown will reserve for sale 1001 Danish pigs from the company's cooperative members on the island of Langeland that will reach the online market just in time for the Chinese New Year in February 2018.
"Partnering with Tmall has enormous potential for Danish Crown. Chinese consumers are buying much more of their food online than anywhere else in the world. By selling our products through Alibaba’s e-marketplace, we get access to a vast sales platform and ensure that Danish Crown can become a pork provider of choice for the growing Chinese middle-class," Danish Crown Group CEO Jais Valeur said in a statement.
Danish Crown exported pork meat and pork products to the Chinese market for the first time in 1998. Last year, the company' pork exports to China reached 260,000 tons, worth 600 million euros.
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