EDEKA Minden-Hannover will consistently rely on German origin for pork in the future
“The goal is to anchor the entire pork value chain even more firmly in Germany. This strengthens domestic agriculture and simultaneously creates trust and provides guidance for our customers”, says Klaus Jeinsen, Managing Director of Bauerngut. “By expanding the 5D standard, we are consistently continuing our commitment to regionality and animal welfare”.
The 5D standard goes beyond simple origin labeling. It ensures that pigs are born, raised, fattened, slaughtered, and processed in Germany. This means the animals spend their entire lives - from birth to slaughter - in Germany. If this is the case, the respective product can be labelled with the "Good from German Agriculture" logo.
With this step, EDEKA Minden-Hannover is building on existing measures to improve animal welfare and sustainability. For 15 years, all products under the Bauerngut brand have come from meat raised in Germany (4D), predominantly from farms in Northern Germany. In 2021, Bauerngut also introduced husbandry system 2 as the minimum standard for pork and poultry and has continuously expanded its offerings in higher husbandry systems and regional programs – particularly for beef.
Seara presents its new visual identity and strategic positioning for the Middle East region durin...
With at-home entertaining on the rise, consumers are looking for solutions that make gathering fe...
According to a proposed class action for much of last year Beyond Meat publicly emphasized its fo...
