El Pozo Alimentacion receives the Spanish butchers team after making its sponsorship official
El Pozo Alimentacion has become the official sponsor of the Spanish Butchers' Team, which is preparing to participate in the World Butchers' Challenge, which will be held in Paris in March 2025.
The Spanish team is made up of nine professionals from different provinces of Spain, specialists in cutting, quartering, boning, artisanal production and presentation, led by a manager and a coach with extensive experience in the trade.
Through this initiative, which is promoted by Cedecarne, the leading food company and integrated into Grupo Fuertes, it wants to give visibility to meat professionals and praise a traditional trade that is reinvented every day. Although some of them have participated in individual competitions, the World Butchers' Challenge is the first international championship they have attended as a team. Furthermore, it is the first time that Spain has representation in this competition, the most important butchery competition in the world, since the team has been one of the sixteen selected to compete.
The Marketing Director of El Pozo Alimentación, Pablo Olivares, states that "with this sponsorship we want to recognize, support and make visible the artisan trade of the butcher, as well as highlight the need for generational change that provides guarantees of continuity and future to the profession".
In Spain there are more than 58,000 butchery-charcuterie professionals, an artisan trade that has adapted to the times and the new consumer habits. The Selection will represent meat specialists in championships and exhibitions held around the world.
The Spanish butchers team is made up of the coach, Bruno Casal; the coach, José Luis Collazos; and the master butchers specializing in cutting, quartering, boning, artisanal production and presentation, Javier Caballero, Alberto Ederra, Toni Guillaumet, Daniel Herrero, Ana París, Raúl Pérez, José Luis Rodríguez, Raquel Vañó and Javier Vaqueiro.
The group has just visited the headquarters of the El Pozo Alimentación facilities in Alhama de Murcia where, in addition to learning about the production process of the company CPC (Comprehensive Process Control), which guarantees traceability, they have been able to talk with part of the company's staff, who have already received them as true champions.
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