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ElPozo Bienstar once again revolutionizes the healthy meat category

El Pozo Alimentacion joins one of the trends that is most driving the growth of mass consumption around the world.

Posted on Oct 20 ,00:15

ElPozo Bienstar once again revolutionizes the healthy meat category

ElPozo Bienstar, a leading brand in the healthy meat category, launches its +Proteínas sliced meats as a novelty. With these new references, it seeks to revalue meat protein and its nutritional benefits, entering a growing market, where the company is a pioneer within its segment.

These are three new products with high nutritional value: turkey breast, chicken breast and cooked ham. They are made with 95% meat, are low in fat and do not contain sugar, lactose or gluten. Each container provides 28 grams of protein, a source of energy for those looking to meet their protein needs effectively or an extra contribution to their daily diet, without the need for supplements.

These products are aimed at both young people and adults, increasingly aware of the health benefits of functional foods. The launch of these new products will be supported by a video and a digital campaign, which will publicize the products and all their attributes, as well as the benefits of a correct protein supply for the body, such as muscle and bone maintenance and development.

El Pozo Alimentacion bursts into the category of products with high protein content with these three sliced foods and with the Chicken-Turkey +Proteins Burger, recently launched on the market, both ranges developed to meet the new needs and motivations of the consumer.

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