ElPozo and Campofrio lead among the Spanish meat brands


Each company has its own area in the country where it dominates in consumer's choice, reflects a study released by Kantar World Panel.

Posted on May 24 ,10:31

ElPozo and Campofrio lead among the Spanish meat brands

ElPozo and Campofrio are the meat brands most consumed by the Spaniards, while Serrano is getting closer after recording a 10.6% growth in 2018. The information is revealed in the latest "Brand Footprint 2018" report released by Kantar Worldpanel.
Last year, ElPozo has marked 131 million contacts with Spanish consumers, while Campofrio is ranked second has 105 million contacts. According to the report, ElPozo is present in 78% of the Spanish households, being the most chosen brand in Andalusia, Castilla la Mancha, Extremadura, Murcia, Navarra, and the Canary Islands. Campofrio dominates the center-north zone, leading Castilla y León along with La Rioja and the Basque Country.
Serrano brand still has to wait until compete with these two strong brands but the growth recorded last year is very promising for the company.

(Photo source: ElPozo Alimentacion)

 NEWSLETTER - Stay informed with the latest news!


Similar articles


Denmark is confronted with a drop in its pork exports

Danish pork exports have decreased by 8% in the first quarter of the year as demand from traditio...

Read more Read more

Australia reports spike in live cattle export

China has increased its live cattle imports in the last 12 months and Australian breeders are tak...

Read more Read more

Kazakhstan looks to increase its meat exports

Kazakhstan is looking to increase the presence of its meat and livestock exports in other markets...

Read more Read more
Websolutions by Angular Software and SpiderClass