Spain

ElPozo incorporates new NaviLens technology into its products

ElPozo Alimentación has become the first meat company in Spain that has incorporated the new NaviLens technology to facilitate access to the labeling of its products for people with visual disabilities or vision problems. ElPozo Extratiernos has been the first of its brands to introduce it in its packaging to make it more inclusive.

Posted on Feb 15 ,00:15

This new technology, designed by the Murcian company NaviLens, allows, through a color code incorporated into the packaging and a mobile application, to locate the products on the supermarket shelves and guide people with disabilities visual to your location.

The operation is very simple and intuitive. The consumer captures the supermarket shelf with the mobile camera, without having to focus, and it detects the products that contain the NaviLens code. Through audible indications, this system guides the user to the product so that it can be removed.

In addition, the mobile will reproduce in audio format the information contained in the product label without having to read it: ingredients, allergens, nutritional composition and any other information contained in the packaging. Unlike other types of systems, this technology allows the mobile phone to identify the code from a distance of up to three meters, without the need to focus directly on it.

Pablo Olivares, Marketing Director of ElPozo Alimentación, highlights that "betting on a more inclusive and accessible packaging, which allows us to locate our products on the shelves and listen to the information on the label, means breaking down the barriers to which people are subjected with some kind of visual impairment.

The new code is already included in a selection of the most outstanding ElPozo Extratiernos products and will be progressively incorporated into the rest of the brand's references in the coming weeks.