FAMBRAS HALAL will be at SIAVS presenting the potential of the Halal market
At the event, the certifier intends to clarify to the market what the Halal concept is and what the certification is that allows the export of animal protein - poultry and cattle - to Muslim-majority countries. "Halal is a concept born in the Islamic tradition that means "permitted" and this extends to food. Muslims consume Halal products because they know that they are safe, do not harm their health and have not affected animal welfare and the environment in their production process, among other attributes", explains Omar Chahine, director of Commercial Intelligence at FAMBRAS Halal.
To certify that a product is Halal, it goes through a rigorous certification process. Through laboratory, documentary and audit evaluations, it is necessary to prove that the product follows the precepts of the Islamic religion and what determines the main international product manufacturing standards.
In the case of animal protein, slaughter also needs to follow specific rituals that guarantee the animal's well-being.
According to the Secretariat of Trade and International Relations, Brazil sells Halal chicken meat to more than 30 countries. In 2023, more than 2.2 million tons and more than US$3.9 billion were exported. The Brazilian Association of Meat Exporting Industries (ABIEC) reported that, last year, exports to Muslim-majority countries represented more than 15% of Brazilian beef exports, with more than 330 thousand tons and revenues of US$ 1.3 billion.
"There is still a lot of room for Brazilian protein producers", said Chahine. "There are about two billion Muslims in the world. In 2050, this contingent will be 2.8 billion people, according to statistics from the United Nations Population Fund (UNFPA) and the International Monetary Fund (IMF)".
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