BRAZIL

Female entrepreneurship in animal protein in Brazil is highlighted at SIAL PARIS 2024

The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will carry out a major action to promote business and enhance the image of Brazilian animal protein during SIAL Paris, scheduled between October 19 and 23, in Paris (France).

Posted on Oct 17 ,00:10

Female entrepreneurship in animal protein in Brazil is highlighted at SIAL PARIS 2024

At one of the largest food fairs in the world, ABPA will have an exclusive space with three islands that, together, total 550 square meters. The space is organized into the following main pillars: commercial, gastronomic and institutional.

For the commercially focused action front, ABPA will bring 25 agribusinesses that produce and export poultry, pork and eggs from Brazil. They are: SSA, Ecofrigo, Saudali, Villa Germania, Seara, C.Vale, Bello, Lar, Zanchetta, Rudolph, Coasul, Vossko, GTFoods, Copacol, Netto, Alibem, Frigoestrela, Dália, Jaguafrangos, Somave, Avenorte, Frimesa, Vibra, BMG and Rainha da Paz.

With a gastronomic focus, ABPA will set up an exclusive area for tasting Made in Brazil products. The menu will include traditional chicken with polenta, Brazilian chicken stroganoff and chicken in orange sauce. Breaded chicken, special omelets and other dishes will also be served throughout the fair.

Finally, at the institutional level, ABPA will present, for the first time, an exhibition that will pay tribute to female leadership and entrepreneurship in the animal protein agro-industrial chain. The exhibition will feature photos and testimonials from women who make a difference in the sector, telling their stories and lessons for strengthening Brazil as a global player.

Also during the action, ABPA will disseminate institutional materials on the Brazilian sector, gathering data on exporting companies and other information that addresses diversification, product quality, the country's health status and the sustainable profile of production.

"We will be participating differently at this year’s SIAL. In this edition, we will return to those who make our production chain stronger and more competitive, who are company presidents, area managers, specialists, in short, female leaders who transform poultry and pig farming in Brazil on a daily basis", emphasizes ABPA president Ricardo Santin.

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