French consumers are going flexitarian
Dietary habits in France are trending to flexitarianism as the consumers are seeking pleasure in the food they eat (53%) and good health (49%), according to a study delivered this month by INTERBEV and IPSOS.
According to the study, French people are interested in the quality of the food they buy (83%), to their impact on health (77%), the origin of these products (76%), and a balanced diet (76%). Meat (beef, veal, lamb or pork) is consumed at least 3 times a week, poultry is part of their menu at least 2 times a week, eggs and fish are served 2 times a week as well, while fruit and vegetables are consumed on daily bases.
Many of the respondents are convinced that their current diet meets their requirements: to be really happy (82%), to have all the essential nutrients (77%), to preserve their health and well-being (76%) and respect the environment (58%).
96% of the respondents are declaring themselves omnivores by not avoiding meat or fish in their plates. Even if their dietary habits are similar to what nutritionist are calling "flexitarianism", 65% of them have not heard that word before but they still pay attention to the quality products (84%), the sanitary controls carried out from the places of production up to sales outlets (74%), as well as to animal welfare (63%).
Another fact revealed by the study is that 85% of the French consumers cook their meals themselves with unprocessed products.
This was stated by its Director General, Alberto Herranz, at the Chinese Embassy during his parti...
The decline, documented during the first quarter of 2026, highlights the profound impact of the n...
The production of food products, which currently takes place at the factory in Aalborg on Ø...
