Fripozo grows its turnover by 13.2 percent in 2023, thanks to innovation
Fripozo obtained a turnover of 180.3 million euros in 2023, which represents a growth of 13.2 % compared to the previous year. This increase is driven by the brand's significant commitment to the innovation of differentiating proposals such as its new range of Stir Frys with more protein and the line of Chicken Crispys, authentic revolutions in the deep frozen food market.
The company's firm proposal for investment in R&D&I and the development of new products is evident with the Sautéed More Proteins, backed by the Innoval 2024 award in the ice cream and frozen food category. This new range highlights Fripozo's approach to new trends in young food.
Fripozo is making a decisive commitment to the brand, growing in share and knowledge in a notable way in recent years. In the breaded meat category, where it has a notable presence, it has had a growth in value of more than 30 % in the last year.
Furthermore, its expansion into international markets has meant a significant evolution. The company, which aims to continue increasing its presence abroad, has adapted its offer to different cultures and preferences to enter new market segments and strengthen its global presence.
Fripozo, integrated into Grupo Fuertes, considers innovative development strategic as key to its business growth. Likewise, the deep-frozen company is the second brand both in recall and identification and in sales volume in the manufacturer's brand category in the breaded meat segment.
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