Garra International wants to expand its presence in the Middle East
Gulfood, the main food and beverage trade show in the Middle East – and one of the largest in the world – will take place between February 13 and 17, in Dubai, United Arab Emirates. Among the more than 400 organizations expected for the event, one of them, the trading company Garra International, stands out for the deep commercial exchange that promotes between Brazil and the countries of this region.
This relationship has become increasingly important for Brazilian exports of animal protein. In 2021, for instance, out of the 4.6 million tons of chicken meat shipped, almost a third (1.33 million) were destined for countries such as the United Arab Emirates, Saudi Arabia, and Yemen, according to the Brazilian Association of Animal Protein (ABPA).
This same upward trend can be seen with Garra, which has consistently increased its exports to Asia and Africa. In 2010, 57% of its products that left Brazil went to the Middle East; today this rate is at 65%. To disembark, all items have the Halal certification - which designates foods, products, and services that can be consumed by Muslims.
"The halal protein market has been growing year after year, not only because of the demand from Arab countries but also due to the Muslim communities spread all over the world," says Frederico Kaefer, CEO of Garra. "This is one of the reasons that makes us have a qualified presence at the Gulfood. However, there are others: a fair of such size and with such diversification ensures great visibility to Garra and has the potential to generate big businesses."
During Gulfood, the company will be at stand 310, located in Hall 3 of the Meat & Poultry area.
Growth strategy
According to the United States Department of Agriculture, between 2021 and 2030 the chicken meat export to the Middle East should increase by 23.5%, reaching around 4 million tons. Beef exports will grow at a slower pace, from 1.1 million tons per year to 1.3 million tons.
This growth is explained mainly by the expansion of the purchasing power in developing countries, as the population gradually increases its daily consumption of high-quality food.
Considering this trend, Garra, which already negotiates 120 thousand tons of animal protein per year – sold to around 500 clients in more than 60 markets – has a plan that is both ambitious and feasible: to increase its turnover by five times, from US$ 200 million to US$ 1 billion in ten years. And the Middle East, as well as Asia and North Africa, play a key role in this goal.
"There is an enormous potential for supply growth, as we are dealing with a diversified market with extremely high demand. With this in mind, we maintain operations in ten countries, including Brazil, the United States, Egypt, the UAE, and Australia, and offer customized financial solutions so that everyone can buy or sell in the world's major centers," says Frederico. "Customers, after all, are looking not only for a quality product but also trusted relationships and relevant connections."
About Garra
Garra is a trading company that combines expertise and an international network of contacts to create relevant connections between the two ends of the animal protein supply chain, buyers and suppliers. Founded 26 years ago, the company has operations in more than ten countries and clients in about 60 markets. Garra offers complete solutions, including customized financial conditions, to maximize revenue in each operation.
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