Germans are eating less meat than 10 years ago
Only 21% of Germans are eating meat on a regular daily diet shows a study conducted by Civey, reports Handelsblatt Global. Thanks to this new habits, meat consumption has dropped to 64 kilos a year from 69 in 2010.
Meat has been replaced by fruit and vegetarian food, according to the study. The shift in diet is seen as a reflection of changing lifestyles and influence from abroad.
Big companies have been forced to rethink the way they sell food by newcomers to the market, many of them family-run small and mid-sized enterprises. The industry of packaging had to adapt also in order to appeal to greater numbers of people eating on the go, and single people buying smaller portions of food.
Despite that, Germany still has a meat consumption above the average reported in EU, but the consumers are oriented now to organic products. At the same time, the vegan movement is slowly gaining momentum among the locals, vegetarians and vegans being represented now by 10% of the Germans, twice as many than reported in 2006.
At this moment, 1 in 10 new products released in Germany is labeled as vegan.
(Photo source: Pinterest/Bing Bang News)
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