Germany turns out to be a global hub for vegan startups
A new report released by Mintel is showing that Germany is turning into a perfect hub for new businesses in the vegan sector.
The country has the highest global rate of new vegan products launched in the last 12 months, with 15% of the global launches developed in Germany.
The total of vegetarian product launches has been relatively stable over the past few years, meanwhile, vegan launches have more than doubled in the past five years, growing by 175%. Around the world, 5% of all food and drink products launched were vegan, while 11% were vegetarian, reports Viva Glam magazine.
But Germany is an exceptional case given that vegan launches are double as frequent as vegetarian ones: 14% of all food and drink launches between July 2017 and June 2018 were vegan, while only 8% were vegetarian. So, the European nation has seen it grown exponentially between July 2013 to June 2018, tripling (240%) during that time period, according to Mintel report.
"In recent years, consumers around the world have increased their intake of plant-based foods and Germany is no exception. Our research shows that stricter plant-based diets like veganism are still niche, while a much higher percentage of consumers are embracing ‘flexitarianism’. The majority of consumers are not giving up meat; they are making room for more vegan products as part of ‘flexitarian’ dieting, opening opportunities for plant-based food and drink innovation. Moreover, the rapid growth of vegan products in Germany also reflects the rise of ethical consumerism, especially among younger consumers", explained Katya Witham, Global Food & Drink Analyst at Mintel.
Half of the Germans, age between 16-24 years, think plant protein products are just as nutritious as meat products, 20% had gone for meat alternatives in the three months before taking part in Mintel’s research, and 17% believes that vegan products taste better than classic animal protein.
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