Gulfood's 2018 edition to focus on innovation
As the global F&B community gear up for this principal opportunity to source the latest and best products at the best price, Gulfood is promising a wave of new innovations and services to reflect changes in consumer demand.
The organizers announced that the event is fully booked-out and it will showcase more than 5,000 exhibitors which will present their products across 8 primary market sectors.
The World Food category will feature 120 country pavilions carrying a raft of "authentic”, niche and natural products that cater to a consumer shift towards food that is traceable by origin and source. The latest World Food additions are Estonia, Serbia and the Slovak Republic.
The 2018 edition will feature a Newcomers Exhibition Lounge showcasing trend-driven products that have never been previously available in the MENA region. This brand new trading opportunity will run parallel with an Innovation and New Products Zone spotlighting the most successful and relevant market entries that have never previously launched in the MENA region. International newcomers Kerry, Juicy, Belmoca, Asian Blending, German Meat Association and Promar are just some of the highlights.
In total, buyers can look forward to meeting more than 1,000 new-to-show food and beverage producers that have been hand-selected to deliver greater volumes of consumer-oriented products. These include health and wellness categories such as organic and sugar-free plus third-wave coffee varieties and new taste and texture innovations across the board.
Gulfood Innovation Awards finalists will also form an integral part of the Innovation Zone showcase, with 2018 Award winners being announced during the prestigious annual Awards ceremony. Additional networking features include a series of government accredited fringe seminars running throughout the exhibition plus live pitch demonstrations from some the most exciting global startups on the scene.
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