HCC worries about lower standard imports
Welsh farming’s determination to lead the world in sustainable production could be derailed by red meat imports from less ambitious, lower-standard marketplaces, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) Chair Catherine Smith warned.
“The Welsh Way – non-intensive, pasture-based production – is already recognised as an excellent example of how red meat should be produced sustainably. The whole industry here in Wales is on a mission to improve our standards still further and we simply can’t afford to give away our natural competitive advantages in hasty trade deals. We in Wales do not fear trade - that’s fair and equal trade. After all, we’ve worked effectively to maintain our export markets, and to grow our trade with areas like the Middle East. But it isn’t fair or sustainable on our producers to prop open our national doors to increased competition from imports from countries which don’t match our standards of production,” said Ms. Smith during HCC’s Annual Conference at Builth Wells
She said it would confuse loyal consumers, particularly in the foodservice and public procurement sectors, where they could be given the cheapest option and denied the right to make an informed choice. “It could drag down hard-won standards and also drive down prices in a race to the bottom that is bound to undermine the financial viability of our own sustainable production systems,” Catherine Smith said.
“That’s why HCC wants consumers to have the right to know the full story behind the meat they eat; where it comes from and that it is produced sustainably and ethically.”
The city of Pretoria hosted the fourth edition of the International Road Show 2025, an initiative...
The project focuses on standardised and automated measurements in the slaughterhouse, during load...
The campaign, which is set to reach 76% of all adults in Scotland, will appear across multiple br...
