HKSscan and Apetit signs agreement for the Swedish market
Apetit's plant-based products will enter the Swedish market through HKScan channel of sales in foodservice sector starting February next year, announced both parts. “It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the foodservice channel. The commercial cooperation with Apetit in Sweden supports HKScan's strategic target to grow into a versatile food company," says HKScan’s CEO Tero Hemmila.
“Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish foodservice channel,” says Apetit’s CEO Esa Maki.
HKScan has a strong foothold in the foodservice channel, a well-functioning sales organisation and customer relationships. The cooperation will start with the frozen value-added products sold under the Apetit brand. Demand for plant-based products is growing in the foodservice channel. The products have been pre-tested with end customers in Sweden and they have been very well received.
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