Halal meal kits, a new trend for Muslims in the UK


Muslim meat consumers are invited to try new options offered by the market.

Posted on Jan 29 ,14:09

Halal meal kits, a new trend for Muslims in the UK

The Islamic economy is expected to reach 1.93 trillion USD in the next five years, according to a Thompson Reuters report on the "State of the Global Islamic Economy". Great Britain which is home to about 3 million Muslims is setting new trends and some of those are reflecting a new approach in the retail and meat industry, reports Arab News agency.
Halal meat boxes nicely wrapped for taking at home seems to be one of this, as Walli Datoo, co-founder of Halalnivore, an online gourmet halal meat delivery service, predicts.
"We are planning to experiment with a hybrid model between what we already do and a service that similar to a 'Hello Fresh' or 'Gousto' meal box delivered with halal ingredients", said Datoo.

He also believes that the restaurants are going to diversify the halal offerings in order to set themselves apart from the competition. "Casual dining places (burgers and wraps) will be getting really creative with their menus and moving away from the traditional kebab shop and plain burger offerings", predicts the entrepreneur.

His point of view is shared by Noman Khawaja, co-founder of Haloodies, a UK premium food retailer that sells prepared halal meats. "Consumer behaviour will also be of key interest to businesses", considers Khawaja how expects that the online orders to increase in 2018.

His company has already launched a halal meal snack '2Go" in 2017 and Khawaja confirms that other products will be launched this year. The trend is expected to be seen also in cuisine halal restaurants as the UK has been running different campaigns to attract tourist from the Middle East.

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