IFFA 2019 to reveal the latest trends in food industry
Product innovations presented at IFFA 2019, between 4-9 May, will be supplemented by numerous events, such as expert lectures, live demonstrations, product competitions and Discovery Tours. Following the opening of the new Hall 12, the world's leading trade fair for the meat sector is being held for the first time entirely in the western section of Frankfurt Fair and Exhibition Centre, which gives visitors the opportunity to embark on a circular tour of all product groups, including the complementary programme of events, with only short walking distances between the individual halls.
As in the past, this year’s IFFA Forum in Hall 11 will be characterised by concentrated expert knowledge alternating with practice-oriented exhibitor lectures. The programme, which is being organised by Messe Frankfurt in cooperation with the dfv Media Group, is oriented towards the top themes of the fair and focuses on one a day: Food Trends - Ingredients; Butchers’ Trade and Sales; Product Optimization and Digital Solutions; Food Safety; Food Trends – Packaging; and Resource Efficiency.
Also, the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) is organising a variety of quality competitions for butchers and talented young people at the fair. The competitions, for which entries are invited via the DFV website, give entrants the chance to test and demonstrate their skills in an international setting. For the winners, the cups, medals and certificates are excellent marketing tools for their PR activities.
The IFFA Kitchen and the “Butchery Trends” special shows offer vivid insights into the latest developments in the meat industry. At the IFFA Kitchen in Galleria 0, visitors can see a modern sausage production line demonstrating important aspects, such as food safety, process optimisation and digitalisation, in live operation. Naturally, the products can also be tasted there and then. Other opportunities for expanding the butcher’s shop assortments with the aim of attracting new and retaining existing customers can be seen at the “Butchery Trends” in Hall 12. This special show also offers insights into ways butchers can react to the on-going trend towards the away-from-home market and ‘food-to-go’. Both events will be held on all days of the fair.
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