INTERPORC: "Our responsibility is to feed the world in a sustainable way"
This has been highlighted by Alberto Herranz, director of the Interprofessional of the Spanish White-Capped Swine (INTERPORC), in his speech at the 2021 Porcinnova Conference, where he explained that the consumption of animal protein increases worldwide.
“There is a growing demand and the Spanish pig sector is capable of supplying it, and doing it well. We respond to the levels of demand that are demanded of us internationally: food quality and safety, animal welfare and protection of the environment”, he added.
Herranz recalled that the sector works under the most demanding production model in the world and “that is what allows us to be present in more than a hundred countries where our work is admired". In this sense, he explained that INTERPORC is developing an ambitious Internationalization Plan to help Spanish companies bring meat and pork products "and in which we carry out market studies in numerous countries, such as the ones we are doing in Africa a market with enormous opportunities for our product.”
But the capacity of the pig sector is not only in the international area, as the INTERPORC director has stated, “we are essential for local, regional and national development. It is from local development that we contribute to the rest.”
Likewise, he added, “we have proven to be up to the circumstances caused by COVID-19 and we have shown that we are a key economic sector that will play a decisive role in the process of recovery and transformation of the Spanish economy.”
For Herranz, the strength of the Spanish pig sector lies in its “powerful and productive structure with tens of thousands of farms, industries, companies and cooperatives; in its high capacity to generate and maintain stable employment, more than 427,200 workers representing 12.5% of all direct agri-food employment in Spain; and in its important contribution to the public coffers with more than 2,100 million euros per year.”
It is a key sector in the development of rural areas, “where it has high experience and specialization in the generation of activity and employment and where it is highly trained to generate new economic and business activity and new employment.”
Campaigns to humanize the sector
However, the director of INTERPORC lamented, “there is a profound lack of knowledge of the work of our sector, which is why communication is a priority task for INTERPORC”. Thus, as he has stated, “we have numerous initiatives underway, among which our campaign on television and radio stands out that we have called 'Taste what is ours', in which we give prominence to those who are truly responsible for our success: the hundreds of thousands of men and women who make pork a sector of reference worldwide”.
In addition, “we are advancing in another initiative, 'Transparent not invisible', in which we make known the day-to-day life of pig professionals. And so we will continue, to continue humanizing the sector, exciting, showing really moving stories, talking about their day to day, their commitments, all the love they put into their work, how they take care of the land and animals”.
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