INTERPORC: "We can conquer the consumer with a story that reflects the values and reality of the pig sector"


The professionals of the pork sector "can conquer the consumer with a story that reflects our values and our reality". This was stated by the president of the Interprofessional of the White Coat Pig (INTERPORC), Manuel García, during his speech at the seventh Pig Forum, held in Madrid.

Posted on Jun 30 ,07:48

INTERPORC: "We can conquer the consumer with a story that reflects the values and reality of the pig sector"

The modern consumer deserves to know that the pork sector already responds to many of their demands, however, he lamented, "a good part of society is conditioned by distorted information and fake news that offer a reality of our daily work in which we do not recognize each other”.

García recalled that “we are 415,000 people who get up early every day to work with honesty and enthusiasm. People who verified that, in the so-called emptied Spain, where many industries do not even come close and others that were there have left, the pig continues to create employment, wealth and hope”.

And he added that “we are people that love the countryside, we protect nature and we do everything possible to preserve its biodiversity”.

For this reason, he concluded, "we have set ourselves the objective of neutral climate impact in 2050, we are part of the Spanish Network of the UN Global Compact and we have committed ourselves to food autonomy, that is, to guarantee that, whatever happens, there is no lack of quality food on the tables of consumers”.

A sector with much to tell

Alberto Herranz, director of INTERPORC, has expressed himself along the same lines, stressing that "triple sustainability, world leadership in animal welfare and the highest standards in food safety are in our DNA".

For this reason, he congratulated pork professionals because “the most difficult thing is to have an authentic truth, a culture and values that the public can fall in love with. And we already have that. Our reality is an endorsed truth”.

“Our sector is modern, diversified, innovative and inclusive”, he insisted. That means: “economic and social development, environmental protection, food security, social cohesion, gender equality, employment opportunities and a better future for young people”.

Absolute commitment of the pig sector

For his part, the Minister of Agriculture, Fisheries and Food, Luis Planas, highlighted at the closing of the event that “communication is value creation, which is ultimately what the pig sector does; in production, social economy, environment, animal health and internationalization”.

For the minister, the pig sector has the best tool to reach the consumer because "he is convinced knowing that what he consumes is absolutely safe and produced in conditions that he can be proud of." "I know perfectly well -he has pointed out- because I see it every day, that the sector is fully committed to animal welfare, to the reduction of emissions for the care of the environment and to innovation and digitization".

VII Pig Forum

This seventh edition of the Pig Forum, under the title Falling in love with the consumer. The importance of communication in the pig sector has been attended by more than 250 people, representatives of the Government, of the Autonomous Communities; US and Dutch embassies; meat sector organizations; associations and different technology and research centers. All of them have been able to listen to renowned experts in communication, branding and consumer trends, sharing their knowledge on how to carry out good communication in the sector in order to reach the consumer.

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