SPAIN

INTERPORC: We communicate the truth because it is the most powerful weapon in the pork sector

Pork

Communicating the truth is the most powerful weapon that the white-coated pig sector has. This was stated by Alberto Herranz, director of the White-Coated Pig Interprofessional (INTERPORC), the organization that leads the communication of the sector in his speech during the 'Conference on social and economic sustainability in the pork industry' organized by the Foundation Chair Jorge Talent and Innovation Group, from the University of Zaragoza.

Posted on Dec 07 ,00:15

INTERPORC: We communicate the truth because it is the most powerful weapon in the pork sector

The director of INTERPORC has given as an example that the absolute commitment of the pork sector to triple sustainability and to the implementation of measures that improve sustainability throughout the chain "is a reality that can be demonstrated with data from public administrations and official bodies". "But also", he added, “it is a very powerful message that we constantly convey to society because it must be known".

Herranz has highlighted the communication work carried out by INTERPORC in the face of hoaxes that insist on associating pigs with an image of the past totally removed from the current modern livestock farming that makes up the sector.

"We are clear that the reality of the data is going to prevail over false and biased stories". For this reason, he insisted, "at INTERPORC we always communicate official figures".

As examples, he has pointed out that pork is an economically sustainable industry that generates a positive trade balance of 7,720 million euros; socially, since it generates 415,000 direct, indirect and induced jobs; and in the environmental area, an area in which it is achieving significant decreases in its emissions to the point that, according to official data from the Ministry for the Ecological Transition and Demographic Challenge (MITECO), pork represents only 2.43% of the total of Spain's GHG emissions.

The result is that meat and processed pork products from Spain "are sustainable proteins", stated Herranz. A condition that raises its value within the context of a healthy and balanced diet and gives it a prominent space within a healthy and sustainable diet protocol.

And to continue producing them, Alberto Herranz has launched another message, this time aimed at the youngest. "We are a sector that demands highly qualified employment. We are looking for professionals who are experts in new technologies, genetics, biosafety, logistics, digitalization, marketing or internationalization".

A notice that has been reinforced by indicating that "here you can develop a career in a cutting-edge sector, a world leader and whose companies are mainly located in environments closely linked to nature. I sincerely believe that it is a very attractive proposal that covers the professional and personal demands of today's young people".

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