INTERPORC is developing an ambitious internationalization plan
The international success of the Spanish pig sector is based "on a highly professionalized production model committed to all consumer demands, among which three main aspects stand out: food safety, sustainability and well-being of animals."
Thus, Alberto Herranz, director of the Interprofessional INTERPORC, has exposed it during his speech at the Welcome Days for the Second Round of Porcinnova Projects.
Herranz has stressed that the Spanish white pig sector works under the European production model, a benchmark in matters such as animal welfare or care for the environment, and has stated that it is necessary to "continue advancing in these areas to comply with the increasingly high demands from consumers around the world and consolidate our international success."
Spain is the third largest pork exporter in the world and the forecasts, as he has advanced, "are very positive, despite the global crisis we are experiencing." In fact, "they point out that exports, by the end of the year will have increased by more than 16% in 2020."
In the international arena, he added, "our mission is to help our companies sell meat and pork products in those markets that, due to their volume, their added value or their future potential, represent a business opportunity for the Spanish sector."
At the national level, he stressed that "it is necessary to communicate and strengthen our image before public opinion, so that they know what we do and what we contribute to society." For the director of INTERPORC is very important the fact that, "we have to be able to transfer to society all the work we do and anticipate consumer demands."
In this sense, from INTERPORC "we work on the positioning, reputation and visibility of the pig sector throughout the entire chain." On the one hand, “in the dissemination of the nutritional qualities of pig products” and, on the other, in "the dissemination of the work of the sector, which follows a sustainable production model and attentive to animal welfare that is an international benchmark."
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