INTERPORC pays tribute to all professionals in the Spanish pig sector
This was highlighted by the president of INTERPORC, Manuel García, in an emotional act that brought together professionals from the different links in the value chain of the pig sector, whom he thanked "for the support and effort of all those who have collaborated with the Interprofessional since its creation”.
García explained that INTERPORC "is the result of a collective project of professionals, companies and the organizations that make it up, in which we all work together to benefit a sector of which we feel very proud."
Together, the president of INTERPORC assured, "we are building a strategic project that will contribute to improve the future of our sector and facing the challenges that lie ahead, that is our main objective as an Interprofessional".
Alberto Herranz, director of INTERPORC, spoke precisely of these challenges, who explained that as a sector "we have the obligation to consider our growth in efficiency, diversification and differentiation".
Public opinion, he pointed out, is increasingly sensitive and demanding in terms of environmental care and animal protection. Hence, "we must respond with transparency and be receptive and proactive with the changes it demands". In this sense, he expressed his desire "to do something different", for which he considered it necessary to make "a call to action, in which each one does something positive for the sector and contributes positively to its image".
Herranz stressed that "it is acceptable to highlight the professionalism, adaptability and resilience that characterize our pig sector to face all these changes". At INTERPORC, he added, "we represent a sector of excellent professionals, and that is why the communication we carry out on their behalf is always truthful".
In these ten years, recalled the director of INTERPORC, "we have carried out five major communication campaigns in the mass media in Spain, as well as many other national and international campaigns to bring the reality of the pork sector and its products to all audiences".
For his part, the Minister of Agriculture, Fisheries and Food, Luis Planas, highlighted the work carried out by INTERPORC, "the result of good organization and coordination, both of which are essential to achieve good results for the pig sector as a whole".
For Planas, "the excellence of the work in the pig sector has managed to bring nutritional quality and food safety to the world, thanks to its capacity for innovation, which never ends and is continuous work".
Today, the pig sector, he concluded, "is an example of sustainability, digitization and good work throughout the chain", however, he qualified, "we must be sensitive to the challenges posed by the demands of society and that the pig can continue offering that differentiated quality that characterizes it".
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