INTERPORC shows delegations from China, the Philippines and Vietnam the quality of Spain's white pig
The itinerary of each one has been carefully designed to show the firm commitment of the Spanish pork sector to the highest standards of quality, food safety and sustainability. The members of the Chinese and Philippine delegations, as will happen with the Vietnamese one, have been able to observe the operations in the production plants up close, as well as enjoy the meat and pork products.
This has allowed them to see the quality first-hand; to gain a practical and detailed view of the production process, from breeding to processing and distribution of pork products; and, above all, to establish key commercial connections with Spanish exporting companies.
Daniel de Miguel, INTERPORC International Director, points out that “the main objective of these trips is to foster solid commercial relations, highlighting the unique advantages of our European products and encouraging visitors to consider importing larger volumes of pork.” In this regard, he highlights the importance of these three missions since “we are talking about three of the most interesting pork markets in the world due to their volume.”
In 2023, China ranked first in the ranking of destinations for exports of pork and processed pork products from Spain, with a total of 560,488 tonnes worth 1.223 billion euros; while the Philippines ranked 5th, with 144,891 tonnes and 271.5 million euros; and Vietnam ranked 25th, with 18,137 tonnes and 28.2 million euros.
'EU Pork, The Smart Choice' Campaign
This activity is part of the “EU Pork, The Smart Choice” campaign, co-financed by the European Union and now in its second year of implementation. This initiative aims to promote European pork products in key markets, highlighting their commitment to quality, innovation and sustainability.
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