INTERPORC works to ensure that the reputation of the pork sector is what it truly deserves
Results that, according to its president, Manuel García, have turned Spanish pork into a world benchmark in biosafety, management, animal welfare, food safety and product quality.
This is what García explained at the ARAPORC Technical Conference held in Seville.
In his speech, the president of INTERPORC detailed part of the work of the Interprofessional as a communication reference for the sector. Furthermore, he has referred to the defense he carries out before the media and public opinion "of the true current reality of livestock farming and the pig industry, in the face of the false story that continues to associate us with an image from a distant past that no longer exists”.
In his opinion, it is very important to carry out actions that reach all stakeholders in the sector. In this sense, he has referred to some of the most recent, such as the sponsorship of the 'Grand Prix' program on TVE, the White Card in the 'Queens League and the Kings & Queens Cup', events such as the 'Dialogues of the UN Food Systems Summit' or ' Improving women's leadership in the Spanish agri-food sector ', along with the constant presence at international events.
"Consumers, media, public administration, for INTERPORC, all target audiences are important and that is why we are constantly analyzing the opportunities that arise in all channels to launch our messages and strengthen our relationship with them", García highlights.
The important thing, he stated, is that "our communication reflects our values and that it is carried out by adapting the messages to each target audience. That is the path that INTERPORC follows in communication on behalf of the entire sector".
Manuel García has also referred to the white-coated pigs of Andalusia as "one of the reference areas of the sector".
García stated that, between January and October 2023, this autonomous community produced a total of 234,735 tons of meat and pork products, "a figure similar to that of 2022".
Furthermore, in that same period, with 83,750 tons exported (3.7% of the Spanish total) for a total of 263.7 million euros (3.6% of the Spanish total), Andalusia maintained sixth place in the export ranking. Spanish pork companies both in volume and value.
Although this represents a decrease in volume compared to 2023, the turnover is practically the same, which implies “a growth in the value of exports that shows an Andalusian pork sector that is increasingly established abroad with quality products,” he concluded.
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