In 2021 El Pozo Alimentacion grew 3.9 percent in turnover
The company, which has its headquarters in Alhama de Murcia, had an average workforce of 5,355 people, 5.1 percent more than in 2020. 23,000 more jobs generated indirectly by its business activity must be added to these direct positions. These figures are proof of El Pozo Alimentacion's commitment to the creation of quality, stable jobs.
Investments rose as high as 52.8 million euros, devoted to increasing efficiency and innovation in all fields, to strengthen its competitiveness in an ever more global market. The company channels a large portion of its resources into the development of balanced and nutritious foods. Among last year's most significant launches, some of which have revolutionized the market, the sausage with truffle and the new ElPozo King Burgers stand out.
ElPozo is the most common brand in Spanish households for the seventh year running, with eight out of ten consuming its products, according to the 'Brand Footprint' ranking carried out by the consultancy firm Kantar Worldpanel, the largest study of widely consumed brands based on current purchases.
Sales abroad have also increased, by 6 percent, reaching 350 million euros. The company, present in more than 80 countries, aims to keep increasing its export share and consolidate itself in the most significant geographical areas.
El Pozo Alimentacion is committed to a coherent business model which respects its interest groups, to achieve fully sustainable development. To that end, it works daily on initiatives that overcome social and environmental challenges, in line with the Sustainable Development Goals.
Recently El Pozo Alimentacion has renewed the exterior design of its truck fleet with the image of tennis player Carlos Alcaraz, brand ambassador.
With this new image, El Pozo Alimentación intends to express the values with which it identifies, associated with sport, through these highly visible mobile supports, present at any point in the national and international territory.
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