Italy: Production and sales on the rise for Mortadella Bologna PGI
Production increased from 19.2 million kg in the first half of 2024 to 19.8 million kg in 2025, a 3.2% increase, and sales increased from 15.665 million kg in 2024 to 16.19 million kg in 2025, a 3.4% increase. Sliced meats also performed well, with a 4.3% increase, confirming the growth trend seen over the last 10 years. The export figure is noteworthy, recording an increase of 8.4% with double-digit performances in Belgium (+64.3%), Switzerland (+34.4%), Spain (+19.3%) and the United Kingdom (+17%).
The Consortium emphasizes, more generally, how exports are a real driving force, recording an increase in the share of sales from 22% in the first half of 2024 to 24.3% in the first half of 2025.
"We are extremely satisfied with the results achieved by Mortadella Bologna PGI in the first half of the year. In particular, we are pleased with the excellent export performance and the significant increases recorded in Belgium and Switzerland, as well as in Spain and the United Kingdom", says Guido Veroni, president of the Italian Consortium for the Protection of Mortadella Bologna. "In fact, these are markets where we are engaged in three-year promotional projects co-financed by the EU, involving points of sale, particularly large-scale retail trade with promotions and guided tastings, the HoReCa channel, journalists, influencers, and cooking schools. Therefore, we can rightly say that what we have sown is starting to bear fruit".
"We are increasingly convinced, in fact, that the growth prospects lie in the development of foreign markets, and the increase in the export share, from 22% to 24.3%, is clear confirmation of this. It means, in practice, that European consumers, once they have the opportunity to taste Mortadella Bologna, appreciate it to the point of starting to include it in their food shopping basket", concludes Veroni .
In Italy, large-scale retail trade remains the main sales channel with a share of 55.6%, followed by normal trade with 26.4% and discount retail with 18.0%.
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