BRAZIL

JBS collagen has proven efficacy approved by Anvisa

Genu-in Life Skin had its functional claim approved by the agency, a rare endorsement in the market. A scientific study proved that the product improves skin elasticity and firmness by 12.2%.

Posted on Mar 03 ,00:05

Genu-in® Life Skin collagen, developed by Genu-in, a JBS company, has just had its effectiveness officially recognized by the Brazilian National Health Surveillance Agency (Anvisa). The agency approved the product's functional claim, allowing the label to communicate the proven benefit: "collagen oligopeptides can contribute to improving skin elasticity and firmness." 

This recognition places Genu-in® Life Skin on the IN28 list, the so-called "positive list" of Anvisa (Brazilian Health Regulatory Agency), which brings together ingredients with scientifically proven efficacy, safety, and quality. Few companies in the functional nutrition and beauty sector achieve this endorsement. 

The approval, completed in just nine months and without additional requirements, was based on a robust technical dossier, with clinical and toxicological studies conducted by Genu-in. “The scientific validation proves that the ingredient works from the inside out, bringing visible and measurable benefits, exactly what the modern consumer seeks when investing in quality self-care ,” explains Vivian Zague, Director of Research, Health and Nutrition at JBS.

Collagen was also evaluated in a clinical study conducted by Brazilian researchers and published in the Journal of Medicinal Food . The study, carried out with 85 women between 45 and 60 years old, used the gold standard of science - double-blind, randomized, and placebo-controlled. After eight weeks of supplementation, Genu-in® Life Skin showed an average improvement of 9.7% in firmness and 6.8% in skin elasticity. In twelve weeks, the gain in elasticity reached 12.2%. 

Produced at Genu-in's Industry 4.0 factory in Presidente Epitácio (SP), one of the most modern in the sector, built with an investment of R$ 400 million, the ingredient is the result of a circular economy model. Production uses bovine skin from the JBS supply chain to generate high value-added ingredients, such as collagen and gelatin. The result is a product with guaranteed quality and reduced environmental impact. 

“This achievement shows that it is possible to combine science, technology and sustainability to deliver real results. It is an important step in consolidating Genu-in as a global benchmark in science and beauty ,” says Ricardo Gelain, CEO of Genu-in.

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