BRAZIL

JBS launches tool that expands socio-environmental monitoring in the livestock chain

Consultation via the WhatsApp application is another practical service channel for producers from all over Brazil who seek socio-environmental compliance from their suppliers.

Posted on Jul 19 ,00:10

JBS launches tool that expands socio-environmental monitoring in the livestock chain

JBS now has the support of a new platform for free consultations on the socio-environmental situation of the livestock supply chain. Named 'Cowbot', the tool can be used by livestock farmers who supply or do not supply to JBS as a consultation prior to negotiation, contributing to the traceability of the third-party supply chain.

Through a chat that interacts with interested parties, the company offers the same information used to track its supply chain free of charge. To do so, the user simply needs to share with the bot the geolocation data or CAR number of the property they are negotiating with.

In just a few minutes, the tool can inform you whether or not a property complies with socio-environmental criteria, such as not being located in deforested areas, indigenous or quilombola lands, or environmental conservation units. The property also cannot have environmental embargoes. The tool can be used to check the compliance of any rural property, including purchases of grains and other agricultural commodities. To use the service, prior registration is required.

Since it began operating at the beginning of the year, Cowbot has received over 2,600 hits. Up until May, 533 requests for analysis were registered per month, an average of 124 per week and 21 per day. "The tool was developed so that our suppliers can quickly and easily perform a search. It is another action in our transparency strategy and an invitation for direct suppliers to monitor their own supply chain", explains Fábio Dias, Friboi’s Livestock Director and leader of Regenerative Agriculture at JBS Brazil. 

The company's goal is to facilitate the traceability of the commodity chain throughout the country, in the same way as the Transparent Livestock platform. "And most importantly, the cattle farmer can do all this in just three minutes before buying cattle", notes the executive. 

The Transparent Livestock Platform is a pioneering initiative by JBS in the sector. Within a free online platform, using blockchain technology, it allows all cattle supplier transactions to be recorded, increasing transparency in the cattle production chain throughout the country. "The initiative contributes to the evolution of national livestock farming and reinforces the sustainability of each of the operations involved, with full guarantee of data security, integrity and confidentiality", explains Dias.

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