Kaufland starts selling sustainably fed salmon in its German stores
Kaufland will support the trend-setting process of sustainably fed salmon by the Norwegian firm Lingalaks right from the start and will be offering the high-quality salmon successively from 2019 in its German branches.
The producer replaced fish oil from wild fish with Omega-3 algae oil and reduced the cost in its aquaculture operation. The feeding of salmon in aquaculture is usually done with a share of fish oil derived from wild-caught fish. For 1 kilogram of salmon, about 1.9 kilograms of wild fish are necessary. This pollutes the oceans and the food chain. The Omega-3 algae oil is made from algae, which contain a particularly high proportion of the valuable Omega-3 fatty acids. The manufacturer of the algae oil is Veramaris, a joint venture founded in 2018 by Evonik, based in Essen, Germany, with the Dutch company DSM.
"Our customers want delicious and healthy products that they can enjoy with a clear conscience. The salmon fed with algae oil is innovative and of high quality, and it meets the increasing sense of responsibility for the careful use of resources. We are convinced that this cooperation is the right decision for the future," says Andreas Schopper, Head of Purchasing at Kaufland, in a press release.
Annual fish consumption in Germany is around 15 kilos per capita and is still rising. In the last couple of years, salmon has become the favourite fish among German consumers.
E-commerce giant JD.com announced a 20.7% increase in revenue for the first quarter of the year, ...